Generating Social Media Content for Language School Marketing

30 January 2024 2024-07-19 15:32

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87€

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Welcome and introduction

Lesson 1: THE CONTENT MARKETING STRATEGY

1.1 Introduction to Content Marketing 2 Topics

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What makes good content for a social media marketing strategy

Aligning content with the overall marketing and business objectives of the language school.

1.2 Types of Goals for Language Schools

1.3 Setting SMART Goals

Lesson 2 Generating Content that attracts potential students

2.1 Understanding Your Target Audience 3 Topics

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Ways for identifying and understanding your target audience.

– Creating buyer personas for better content targeting.

-Other Ways of getting to know your audience

2.2 The K.L.T. Factor 2 Topics

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– A Strategy for gathering content to foster the KLT factor

ACTIVITY: Generating social media posts content 👉 download the template

Lesson 3 Generating Content that helps you differentiate from competitors

3.1 Competitor Analysis 2 Topics

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– How to analyze competitor’s social media content.

– Identifying your unique selling points

3.2 Showcasing Unique Aspects of Your Language School 2 Topics

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Strategies for Showcasing Distinctive Features👉 Download the Template

What sets your school apart: SWOT Analysis 👉 Download the Template

Lesson 4: Generating Content that Builds Reputation

4.1 Understanding Social Proof 2 Topics

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-The Role of Social Proof in Language School Marketing

– Insights into the impact of Social Proof

4.2 How to Generate Trustworthy Content 1 Topic

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-Get helpful testimonials👉Download the “Cheat Sheet”

LESSON 5: Extra Content Ideas

5.1 Finding Extra Content Ideas Overview

5.2 Using Google for Extra Content Ideas

5.3 Extra Sources for the Content Plan

LESSON 6: ORGANIZING CONTENT

6.1 How to create the Content Plan

Generating Social Media Content for Language School Marketing

Generating Social Media Content for Language School Marketing

Course Content

Gina Rodriguez

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